"Simplicity is the highest goal, achievable when you have overcome all difficulties. After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art."
"I wish I could throw off the thoughts which poison my happiness. And yet I take a kind of pleasure in indulging them."
What is a slogan ?
In business, a slogan or tagline is "a catchphrase or small group of words that are combined in a special way to identify a product or company."
In many ways, they're like mini mission statements.
Companies have slogans for the same reason they have logos: advertising. While logos are visual representations of a brand, slogans are audible representations of a brand. Both formats grab consumers' attention more readily than the name a company or product might. Plus, they're simpler to understand and remember.
The goal? To leave a key brand message in consumers' minds so that, if they remember nothing else from an advertisement, they'll remember the slogan.