What is a slogan ?
In business, a slogan or tagline is "a catchphrase or small group of words that are combined in a special way to identify a product or company."
In many ways, they're like mini mission statements.
Companies have slogans for the same reason they have logos: advertising. While logos are visual representations of a brand, slogans are audible representations of a brand. Both formats grab consumers' attention more readily than the name a company or product might. Plus, they're simpler to understand and remember.
The goal? To leave a key brand message in consumers' minds so that, if they remember nothing else from an advertisement, they'll remember the slogan.
What Makes a Great Slogan?
A great slogan has most or all of the following characteristics:
- It's memorable.
- It includes a key benefit.
- It differentiates the brand.
Nike - Just Do It.
Apple - Think Different
L’Oreal - Because you’re worth it.
There are some things money can’t buy. For everything alse, there is MasterCard.
BMW - The ultimate driving machine,
Tesco - Every Little Helps
M & M - Melts in your mouth, not in your hand.